Salveowell Website
The public storefront and member web platform for Salveowell, a Philippines-based wellness company trading since 2013 across four markets. I built the frontend — catalogue, membership packages, branch locators, checkout, and the per-member storefronts served on personal subdomains.
What Problem Did This Project Solve?
A public storefront that also has to work as every distributor's personal shop.
- Four regional markets — Philippines, Singapore, Hong Kong and the UAE — each with its own catalogue, pricing and checkout, all served from a single codebase.
- Every member needs a storefront on their own subdomain, using the same interface but with member-specific pricing, referral attribution and package visibility.
- Retail visitors, prospective members and active distributors share the same pages yet must see different prices and different calls to action.
- The backend renders server-side Blade templates, so the frontend had to be built as progressive enhancement rather than a single-page app.
- Catalogue, package tiers and commercial rules changed regularly, so the interface had to absorb changes without a redesign each time.
What Solution Was Delivered?
One responsive component system that adapts per region, per member and per visitor type.
- A single component vocabulary — product cards, package tiers, pricing blocks, locators — reused across every region and every storefront.
- Member subdomain storefronts render from the exact same templates, with pricing and referral attribution resolved server-side.
- Product carousels and galleries built on Slick and Swiper; account-side listings on DataTables.
- Mobile-first layouts tested down to low-end Android, which is the majority of the Philippine audience.
- Cache-busted asset pipeline so catalogue and pricing changes ship without stale CSS or JS.
What Can This Project Do?
Multi-Region Storefront
Philippines, Singapore, Hong Kong and Dubai catalogues served from one codebase with per-region pricing and checkout.
Member Subdomains
Every member sells from a personal storefront at their own subdomain, sharing the same templates and components.
Membership Packages
Tiered package pages from entry level to business level, each with its own inclusions, pricing and enrolment path.
Branch & Store Locator
Branch, hub and community store pages so buyers can find the nearest physical pickup point.
Mobile-First Layouts
Built responsive-first for a predominantly low-end Android audience across Southeast Asia.
Reusable Component System
A shared Bootstrap component vocabulary that keeps every page consistent as the catalogue evolves.
Built With Modern Engineering Standards
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